Art lovers, and general flash mob enthusiasts, would love the opportunity to partake in the reenactment of Rembrandt’s painting, “The Night Watch”. Low and behold, a flashmob of 30 Dutch actors galloping on horses bombard a shopping center–leaving shoppers at first impression feeling like they’re about to experience a sudden terrorist attack.
And what was it for? To promote the re-opening of the Rijks museum in Amsterdam. Oh, the power of great teamwork. And what an innovative way to market and advertise.