Art lovers, and general flash mob enthusiasts, would love the opportunity to partake in the reenactment of Rembrandt’s painting, “The Night Watch”. Low and behold, a flashmob of 30 Dutch actors galloping on horses bombard a shopping center–leaving shoppers at first impression feeling like they’re about to experience a sudden terrorist attack.
And what was it for? To promote the re-opening of the Rijks museum in Amsterdam. Oh, the power of great teamwork. And what an innovative way to market and advertise.
Unsuspecting mall shoppers were given the opportunity to witness one of the most unique flash mobs in flash mob history. History remaking history. Adorned in seventeenth century outfits, onlookers got a taste of the hectic energy of what the painting is most famous for: the perception of motion, as most military paintings traditionally showcase static dispositions.
This reenactment is a great example of where passion meets innovation. When it comes to advertisement, think outside the box.
Well done, Rijks Museum, well done.