Smaller Cities Unite! is a social model that works to foster new economic and cultural relationships with other small cities around the world. They needed a logo and business cards to spread the word about their work. In terms of branding, we used the font “Interstate” for the logo text to indicate the connections between cities, as well as a logo mark that references a city map. The color choices represent all that smaller cities have to offer: fresh air, green space, commerce, walkability.